Melbourne Refrigeration and Catering Equipment

At DigiFix, we had the privilege of partnering with Melbourne Refrigeration and Catering Equipment to upgrade their digital presence and optimise their website for perfect performance. Our objective was to create a seamless, user-friendly experience that not only reflected the brand’s quality but also drove actual business results.

A new server:

We began by upgrading their website to a new, more powerful server. This upgrade was necessary to eliminate recurring 5xx and 4xx errors, which had been affecting user experience. Post-upgrade, the site achieved impressive Google PageSpeed scores, surpassing 95+ on desktop and 90+ on mobile. This improvement in speed and reliability has not only enhanced the user experience but also positively impacted their search engine rankings.

Modernising the Design:

To ensure the website aligned with modern web design standards, we completely redesigned the user interface. The new design is sleek, trendy, and fully aligned with Melbourne Refrigeration and Catering Equipment’s brand identity. The updated layout is intuitive, allowing users to easily navigate the site and find the products they need with minimal effort.

Streamlining customer interactions:

Understanding the importance of customer engagement, we added a product inquiry feature. This functionality allows visitors to inquire about specific products directly through the website, with enquiries automatically forwarded to the client via email with relevant product details. This feature has streamlined communication and enabled the client to respond quickly to potential customers, ultimately improving customer satisfaction and conversion rates.

Simplifying the Checkout Process:

We also introduced an automated shipping calculation tool. This tool accurately calculates shipping costs based on the customer’s location and the type of product they are purchasing. By providing transparent and precise pricing upfront, the tool has significantly reduced cart abandonment and increased overall sales.

Introduction of Automated Shipping Calculation Tool:

To enhance the customer experience and simplify the checkout process, we integrated an automated shipping calculation tool into their eCommerce platform. This innovative tool automatically computes shipping costs based on two key factors:

Customer’s Location: The tool uses the customer’s address to determine the distance and logistic requirements, ensuring accurate shipping charges.

Product Type: Different products may require different handling and shipping methods. The tool adjusts the cost calculation based on the specific requirements of the product being purchased.

This functionality has proven highly effective in providing transparent and accurate pricing information at checkout, addressing a common issue of cart abandonment due to unexpected costs. By clearly communicating shipping fees upfront, customers feel more confident in completing their purchases. The results were immediately evident:

We also tailored the shipping calculation tool to handle various shipping methods offered by different suppliers, including:

Ship to the Curb: This method involves dropping off goods at the loading dock or curbside, which is cost-effective and suitable for quick unloadings.

Premium Shipping: For customers requiring additional service, this option includes delivery to the specific venue and assistance with installation, ensuring a higher level of convenience and customer service.

These enhancements have not only optimised the checkout process but also improved customer satisfaction and operational efficiency.

Direct Connection with Finance Providers:

To further simplify the purchasing process and improve customer satisfaction, we implemented a direct finance option within the checkout system. This feature connects customers with a finance provider, allowing them to apply for and receive financing approval in real-time as they shop.

This integration facilitates an instant connection between the customer and the finance provider without having to navigate away from the checkout page.

As customers fill their carts and choose their preferred financing option, they can submit their application for financing directly through our interface. Approval is received in real-time, helping customers to finalise their purchases immediately.

Providing straightforward and efficient financial solutions fosters trust and builds long-term customer loyalty, as buyers are more likely to return to a platform that accommodates their financial needs.

Continuous Search Engine Optimisation:

Our work with Melbourne Refrigeration and Catering Equipment didn’t end with the website redesign. Our SEO experts have been continuously monitoring and optimising the site’s product listings. By carefully selecting relevant keywords, enhancing product descriptions, and optimising SEO titles, meta descriptions, and alt text for images, we have significantly improved the site’s visibility on search engines. This ongoing effort has resulted in a noticeable boost in organic traffic and increased sales.

Content That Connects:

In addition to technical improvements, our content writers have been producing well-researched, keyword-rich blog articles tailored to answer the most common questions of the client’s target audience. These articles are not only informative but also designed to drive traffic and establish Melbourne Refrigeration and Catering Equipment as a trusted authority in their industry.

Overall, our collaboration with Melbourne Refrigeration and Catering Equipment has resulted in a website that is not only visually appealing and user-friendly but also optimised for performance and search engine success. We’re proud to have contributed to their digital growth and look forward to continuing our partnership.

If you’re looking to transform your online presence and achieve similar results, contact us at DigiFix today. Let’s take your business to the next level.

Our digital marketing strategies for Melbourne Refrigeration and Catering Equipment (MRCE) have yielded remarkable results. Over the past 12 months, we’ve achieved the following outcomes:

• 100% increase in revenue through targeted digital marketing efforts.
• Successful expansion into new markets, including premium home equipment, kitchen utensils, and larger corporate orders.
• 20.15% increase in online visibility for melbournerefrigeration.com.au (July 2023 – October 2024)
• 5.67 point improvement in average keyword position.
• 46.74% positive gain in collective keywords.

To build on these impressive results, we’ve further expanded our marketing efforts:

1. Google Products Integration: We’ve leveraged Google Merchant Center to showcase MRCE’s product catalogue effectively, increasing visibility and driving more targeted traffic to the website.
2. Google Paid Advertising: Our team has implemented and optimised Google Ads campaigns to reach potential customers actively searching for refrigeration and catering equipment.
3. HubSpot CRM Implementation: This powerful tool has revolutionised MRCE’s customer management and sales processes:

• Increased lead conversion rates by over 50%
• Reduced quote generation time from 30 minutes to less than 10 minutes per custom quote
• Automated customer interactions, streamlining labour-intensive workflows